The Webster Launches AI Campaign Debut with [AI]magination
The Webster, a luxury multi-brand retailer, announces the opening of their 13th location at the Fontainebleau Las Vegas, marking not just an expansion, but a cultural statement. In a city defined by theatrical excess, The Webster brings their unique residential feel to retail, proving that the brick-and-mortar experience is still desirable for today’s client. Even with their championing of a physical presence, the retailer constantly evolves within the digital space.
To mark the opening, The Webster partnered with [Ai]magination, the Art & Luxury social agency founded by Frédéric Raillard, to produce a film that is equal parts campaign and cultural metaphor. At its center: The Webster’s emblematic flamingo, reimagined as a symbolic narrator, gliding across a map of memory — from Miami to New York, Houston to Toronto, Los Angeles to Montecito — before landing in Las Vegas. Each stop is a chapter. Each city is a curated moment in The Webster’s evolution. The flamingo doesn’t fly randomly — it migrates with purpose. The film is a soft, slow, and textural visual meditation. The direction is serene, poetic, and cinematographic.
“The Webster doesn’t open stores,” says Frédéric Raillard, Founder and Ceo at [Ai]magination. “It migrates. The flamingo embodies that: grace, precision, restraint. It doesn’t perform. It lands.“
“Las Vegas represents an amplified surface, a global reach for our brand,” says Laure Hériard Dubreuil, Founder and CEO of The Webster. “Our presence isn’t meant to resist the city; it’s to immerse ourselves within it and offer a space of luxe comfort—a place where time stops.“
At the core of this collaboration between The Webster and [Ai]magination share a similar conviction: curation remains the most human act in a surplus and algorithmic automation world. “We both work in curation — just with different materials,” says Laure Hériard Dubreuil. “[AI]imagination uses images. We use clothing. But we both edit. We both filter. And we both believe what’s left out is just as powerful as what’s included.“
The campaign will be live on The Webster’s digital channels and the large-scale digital walls on both the interior and exterior of Fontainebleau Las Vegas.
