Tag: retail
WARC Report: The global ad market -$63bn in 2020 due to COVID-19. Recovery to take min.2 yrs. Worst hit: traditional media
Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & […]
Digital Transformation Leader KPMG in Romania Announces New Partnership with Aurachain
KPMG in Romania, a leader in helping organizations transform their businesses and a trusted advisor in digital transformation, today announced a new partnership with Aurachain, the only low-code application development […]
From Software to In-Store Advertising Robots: Tokinomo Appoints Ex-UiPath VP of Growth Vlad Ionescu as CMO
Tokinomo, a patented robotic in-store advertising solution, today announced that Vlad Ionescu is joining its executive team as Chief Marketing Officer. Ionescu joins Tokinomo from UiPath where he served until […]
Cacharel opens new brand store in Fashion House Outlet Centre Bucharest
International fashion retailer Cacharel has recently opened a new 196.26 sq. m. store in FASHION HOUSE Outlet Centre Bucharest. This is currently the only Cacharel brand store in Romania retailing […]
Romanian retail in S1: Recovery after lockdown – better than expected. Logistics and industrial market remained competitive
The first half of the “pandemic year” was most difficult for retail players, considering the lockdown during the emergency state, but the recovery up until July has been better than […]
Colliers: Relaunching retail and tourism and offering support for SMEs, the main lockdown exit measures in Europe. Romania’s strategy makes no exception
All European countries took certain measures to protect and restart their economies after the lockdown period. Among governments’ priorities, retail, tourism and SMEs have benefited from most measures, considering that […]
pastel develops themed campaigns for the ”1 Minute” chain, Lagardere Travel Retail Romania group’s retail concept
pastel agency communicates for the international Lagardere Travel Retail group. The collaboration started at the beginning of this year, when the agency won the communication pitch involving themed campaigns for […]
Geometry Global to handle integrated communication for Metro in Romania
Geometry Global and Metro Romania closed a strategic partnership for the next three years, which sees Geometry coordinating locally the integrated communication services for the company. The agency tool over […]
WineWay, new market concept launched by Foodwise for Halewood on Romanian market
Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]
Anthony Baker: Digital is just a canvas where you tell a story
Since joining R/GA London in 2011, Anthony Baker, Technology Director, has been promoting modern development practices through fast-paced and highly productive creative prototyping, which are changing the way digital solutions […]