Initiative launched the Media Fact Book 2020 report
At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step of EUR 401…
WOPA and Pain Plaisir create a collage between bread and city
The new visual identity of Pain Plaisir, a #nobullshit WOPA project. All the visual clichés associated with the artisanal bakery contrast strongly when you put them next to the eclectic spirit of the…
Sector 7 and WOPA launch the integrated video content division “Sector 7 HUB”
Sector 7, in partnership with WOPA, launched the business division Sector 7 HUB, an integrated entity for the development of video content in digital, based on three key pillars: branded content (creation and…
Loncolor EXPERT HempStyle received the distinction “Product of the Year”
Loncolor announces the image partnership with Roxen, Romania’s representative at Eurovision 2020. Therefore, Roxen becomes the brand ambassador of the Loncolor Expert HEMPStyle range for the following three years. Roxen is a complex…
Tommy Hilfiger stores in Romania are now re-opening
Tommy Hilfiger is happy to announce the re-opening of its stores in Romania. After three months in which the stores were closed for the safety of its customers and employees, the American brand…
McCann transforms its social media pages into a TV station
McCann Romania launched McCann TV, an unconventional TV station that will transmit news and interviews with local and international personalities – entrepreneurs, artists, influencers, managers, CEOs, directors, advertising, media and marketing people. The…
„Audiofile de poveste”, 10 years’ anniversary campaign by Saatchi & Saatchi + The Geeks
On June 1st, the geeks in Saatchi & Saatchi + The Geeks celebrated 10 years anniversary. With this occasion of the anniversary the advertisers wanted to treat us with… stories. The agency launched…
One Night Gallery transforms the city center into a new media art street exhibition
On June 20 and 21, the 14th edition of One Night Gallery will remodel the city’s center into an artistic tour, formed of 13 places that will become exhibition spaces. The artist that…
URSUS launches URSUS Pale Ale Panda and sets the bases of the specialties’ portfolio
Because the life is too short to drink beer alone, URSUS launches the Specialties’ range that comprises three different ranges: Retro Carpatin, Pale Ale Panda and Black Grizzly. Therefore, the Romanian king of…
BOLD by Profero study: Creativity meets A.I.
How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands used creatively AI…
