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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Romanita Oprea

Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show

Arena Tei – how to launch an events brand during the pandemic

One of the most impacted fields of activity by the COVID-19 pandemic was the entertainment, the organizing of medium and big events, a situation that continues in 2021 as well […]

February 3, 2021February 3, 2021 Romanita Oprea Business, Events

Nestlé invested over EUR 320 million in NESCAFÉ Plan

More than 10 years after the launch of NESCAFÉ® Plan, Nestlé company announces the results obtained under the sustainability program. Between 2010 and 2020, Nestlé has invested over EUR 320 […]

January 25, 2021January 26, 2021 Romanita Oprea Creativity, CSR

Romanian Music Export will have an online edition on January 31, 2021

After a year poor in events, with a cultural sector in great difficulty and with unclear prospects for 2021, professionals in the music and entertainment industry in Romania are in […]

January 22, 2021January 22, 2021 Romanita Oprea Business

Glovo enters EUR 100M strategic partnership with Stoneweg to expand Q-Commerce

Glovo, the on-demand delivery platform, today announced that it has entered into a strategic partnership with Swiss-based real estate firm, Stoneweg, as the company expands its newly-launched Q-Commerce division. The […]

January 20, 2021January 20, 2021 Romanita Oprea Business

Rankin and musician Stefflon Don partner with Samsung in iconic photoshoot shot entirely on the new Galaxy S21 Ultra

Samsung Electronics Co. Ltd unveiled a gallery of content, shot entirely on the new Samsung Galaxy S21 Ultra, by renowned international photographer Rankin. The experience saw Samsung and Rankin collaborate […]

January 19, 2021January 19, 2021 Romanita Oprea Ads, Marketing

Dragos Constantinescu, appointed the new President for The Brewers of Romania

The members of the Brewers of Romania Association have appointed as President Dragos Constantinescu, President of URSUS Breweries. From January 1, 2021, he took over the new responsibilities within the […]

January 19, 2021January 19, 2021 Romanita Oprea Business, People

Roxana Ciocanau Dinescu (Betano): “I strongly believe that a brand, regardless of the industry, must be dynamic and responsive to the customers’ needs”

Betano, alongside its communication agency  OXYGEN, challenged several Romanian stars at a live duel live on social media, in a campaign dedicated to the live casino platform and developed around […]

January 16, 2021February 9, 2021 Romanita Oprea Business, Marketing

Reveal Marketing Research: 62% of Romanians are eager to get vaccinated against COVID-19

36% of respondents said they want get vaccinated as soon as the vaccine is available, shows a Reveal Marketing Research study. 36% of respondents said they they would like to […]

January 15, 2021January 15, 2021 Romanita Oprea Marketing

ialoc app has reached one million people sitting at the tables in over 2000 restaurants from the main cities of Romania

ialoc app starts 2021 with a new milestone reached:the threshold of one million people seated at the tables in over 2000 restaurants in the main cities in Romania: Bucharest, Brasov, […]

January 11, 2021January 19, 2021 Romanita Oprea Business, Digital & Media, e-Commerce, Mobile

Tommy Hilfiger calls on social entrepreneurs to take on the Fashion Frontier Challenge

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce that applications for the third edition of the Tommy Hilfiger Fashion Frontier Challenge open from January […]

January 9, 2021January 15, 2021 Romanita Oprea Business

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