Category: All News
On International Beer Day, Heineken focuses on good times
In 2024, Heineken created an emotive ad for International Beer Day, with an unexpected message: One can forget about beer and focus on having a good time together. “Want to […]
Andrei Dragu, appointed Event Director for IAB MIXX Awards Europe
IAB Europe appointed Andrei Dragu as Event Director for MIXX Awards. Andrei has 18 years of experience in Romania’s digital creative industries and has successfully organized MIXX Awards Romania, along […]
Harley-Davidson to Europe: “Answer the call”
Accenture Song orchestrated “Answer the Call” for Harley-Davidson, campaign that saw its debut on July 29 and runs in 17 European markets (UK, Eire, Germany, France, Italy, Spain, Portugal, Austria, […]
eToro runs the 1st AI-generated ad campaign powered by Lightricks
Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]
The Deadly Games: People in Need & VCCP Prague share the human conflicts taking place during Olympics
Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate […]
Razvan Matasel takes over as Chief Strategy Officer @Publicis Romania
Răzvan Matasel took over as Chief Strategy Officer at Publicis Romania, a press release issued by the advertising group informs.
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Saatchi & Saatchi appoints Ruth Bates as first Chief Data Officer
Saatchi & Saatchi announced the appointment of Ruth Bates as Chief Data Officer, a newly created role in the agency’s senior leadership team. Ruth Bates, previously Head of Data Arts […]
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]