Category: All News
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]
EIB Report: European tech leadership requires more innovation financing
Scale-up companies have expanded in Europe with the help of public organizations including the European Investment Bank (EIB) Group, but these businesses face persistent financing barriers that the EU can […]
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
Samsung and BBH Singapore release global launch campaign for new Galaxy Watch Ultra
Samsung has launched a global campaign by BBH Singapore, to introduce the new Galaxy Watch Ultra, their first watch for extreme performance, powered by Galaxy AI. The 30-second TV and […]
Blonde+Co Named Agency-Of-Record for Dazzle Dry
Blonde+Co, creative agency led by Founder and Creative Director Julie Stahl, known for its expertise with beauty, cosmetics, and lifestyle brands, has been named the agency-of-record for Dazzle Dry, the Phoenix-based revolutionary, quick-drying […]
Award-winning creative team Elliot Lee and Rory Peyton Jones join Saatchi & Saatchi
Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Lee and […]
Crayon Romania: Business turnover up 50% in H1 2024, to Є24M
Crayon Romania, IT Services provider part of the Norwegian group Crayon, posted a business turnover of Є24M in H1 2024, up 50% compared to the same period last year. The […]
After Taco Tuesday, French influencer launches Fajita Friday in France
Last September, during a Parisian fashion show, the iconic Mexican-inspired food brand Old El Paso made a splash by presenting a proposal to the famous influencer Lena Mahfouf, the only French […]
WOO heads for Milan for 1st European Regional Forum – European OOH market on an upswing
The World Out of Home Organization is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest […]
Nikos Bartzoulianos joins Electrolux Group as new Chief Marketing Officer
Joining from Samsung, Nikos Bartzoulianos takes on the role of Group Chief Marketing Officer (CMO) at Electrolux Group on August 23, 2024. Bartzoulianos, who will report to Anna Ohlsson-Leijon, CEO […]