Category: All News
Pringles offers the 1st chance to get paid to work in a video game as an NPC
As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame […]
OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign
To activate its partnerships with Roland Garros and Wimbledon, OPPO, the leading global technology company, and creative agency Sid Lee, created a 360 global campaign. The brand wanted to celebrate its global […]
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Framestore creates photorealistic bee for Man Vs Bee starring Rowan Atkinson
“Framestore and their work, as ever, was exemplary. The show was conceived and produced during Covid-19, so its scheduling was extremely challenging, but Framestore could not have been more helpful […]
Droga5 CCO Tim Gordon joins Zulu Alpha Kilo as a Partner & CCO at Its First International Office
After what agency founder and CCO Zak Mroueh describes as more than a year-long and “patient” search for the right person, Zulu Alpha Kilo announced Tim Gordon as its new […]
Interbrand Promotes Gonzalo Brujó to Global Chief Executive Role
Interbrand announced the promotion of Gonzalo Brujó to Global Chief Executive Officer. Brujó succeeds Charles Trevail, who will take on the role of Executive Chairman. Previously the Global President of […]
Media Fact Book 2022: Romanian media market to exceed €640M
In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]
EIB investing €475 million for wind energy in Denmark
EIB, the EU bank, is financing winds of change in energy transition towards renewable sources. The European Investment Bank lends up to €475 million to VESTAS Wind Systems A/S. The […]
Serviceplan Group relocates Munich House of Communication to a new location
The new Munich House of Communication opened its doors in the north of Munich’s Werksviertel district. The 1,700 employees completed the move in an elaborate and unique way: whether by […]