Category: All News
Hell Energy invests €18M in a new HQ in Romania, energizing a local community
Hell Energy, leader in energizing drinks sector in Romania, invests €18M in Ungheni town from Maramures county. The project started this year, and it aims building, by the end of […]
NatWest Business has launched its first campaign via TikTok with VaynerMedia London
NatWest Business has launched its first campaign via TikTok aimed specifically at budding entrepreneurs. Four independent business owners are at the heart of the campaign and demonstrate NatWest’s Business Builder […]
AFX Creative welcomes award-winning Yarin Manes as Head of CG
Multidisciplinary content creation studio AFX Creative is continuing to expand its diverse, award-winning creative roster, with the hiring of Head of CG Yarin Manes, formerly at The Mill. “I had no doubt […]
New Streaming & VOD Startups to Watch
As streaming continues to overtake cable TV in popularity, more and more streaming startups are hitting the airwaves. Focusing on certain niches of streaming content and audience demographics rather than […]
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, Verity, to increase purchase intent around the popular […]
SportingPedia: National football teams from England, France and Brazil, over €1BN market value
Football has become big business in recent decades, with players and coaches costing clubs hundreds of millions in transfer fees and wages each year. However, some countries produce exceptionally expensive […]
Hivestack appoints Benjamin Abbatiello as Global SVP of Publisher Solutions
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions. Previously, Abbatiello held […]
Teads partners with Lumen Research to offer attention measurement to clients globally
Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. Lumen will […]
Brand Finance: Lego on top as big Danish brands bounce back as COVID recedes
Lego is most valuable and strongest Danish brand, valued at DKK 38.7 billion The iconic Danish toymaker Lego (brand value up 13% to DKK 38.7 billion) remains on top as […]
Playground xyz appoints new team members as it solidifies its position as a leader in the attention space
Attention-based ad tech vendor, Playground xyz, has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space […]