Category: All News
Cavai appoints Mats Persson as CEO
Cavai, the leading conversational advertising cloud, has appointed Mats Persson as CEO. The appointment comes as Cavai’s presence continues to expand globally, with the innovative ad tech company continuing to […]
Denmark’s Uncle Grey turns property viewing into an overnight experience with Home Hotel
16th June 2022: Copenhagen-based advertising agency Uncle Grey has created a campaign for Danish real estate business Home which upends the property market by turning homes for sale into temporary […]
Shutterstock Studio announces expansion into long and short documentaries filmmaking
Shutterstock, a leading global creative platform for transformative brands and media companies, today announced that Shutterstock Studios, the company’s creative and production arm, is broadening its offering to include original […]
Yves Saint Laurent Beauté makes a daring step into web3
As of June 2022, the L’Oréal Group iconic brand will embark on a journey to explore the latest digital frontiers thanks to a roadmap involving the creation of an NFT […]
Dentsu Gaming opens the doors of PlayChange, the first Benetton store in the Metaverse
United Colors of Benetton debuted in the Metaverse. Through the Roblox platform the fashion brand brings together both physical and virtual worlds via its new PlayChange store, an interactive brand […]
WOO launches Global Guidelines for OOH Audience Measurement
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the […]
Flowbox merges with Photoslurp – forms European giant
Swedish SaaS company Flowbox, which helps companies reuse their customers’ social media content, merges with Spanish peer Photoslurp under the name Flowbox. Through the merger, Flowbox becomes the leading European […]
White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries in which it operates versus unmonitored territories. […]
Cavai and Azerion deliver industry first with conversational in-stream video
Cavai, the leading conversational advertising cloud, and Azerion, the digital entertainment and media platform, today announce the launch of conversational in-stream video; a new and creative format designed to optimize […]
GumGum and Frameplay partner to deliver contextually relevant, intrinsic In-Game advertisements
GumGum, a contextual-first global digital advertising platform, announced a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products […]