Category: All News
Yves Saint Laurent Beauté makes a daring step into web3
As of June 2022, the L’Oréal Group iconic brand will embark on a journey to explore the latest digital frontiers thanks to a roadmap involving the creation of an NFT […]
Dentsu Gaming opens the doors of PlayChange, the first Benetton store in the Metaverse
United Colors of Benetton debuted in the Metaverse. Through the Roblox platform the fashion brand brings together both physical and virtual worlds via its new PlayChange store, an interactive brand […]
WOO launches Global Guidelines for OOH Audience Measurement
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the […]
Flowbox merges with Photoslurp – forms European giant
Swedish SaaS company Flowbox, which helps companies reuse their customers’ social media content, merges with Spanish peer Photoslurp under the name Flowbox. Through the merger, Flowbox becomes the leading European […]
White Bullet data shows huge uptick in compliance in countries it monitors as it helps clients avoid costly fines
IP protection and cyber safety company White Bullet has found that ad spend on pirate websites is almost four times lower in countries in which it operates versus unmonitored territories. […]
Cavai and Azerion deliver industry first with conversational in-stream video
Cavai, the leading conversational advertising cloud, and Azerion, the digital entertainment and media platform, today announce the launch of conversational in-stream video; a new and creative format designed to optimize […]
GumGum and Frameplay partner to deliver contextually relevant, intrinsic In-Game advertisements
GumGum, a contextual-first global digital advertising platform, announced a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products […]
LVLY Promotes Mackenzie Mauro To Editor
LVLY, the strategic creative partner for advertising agencies and global brands has promoted Mackenzie Mauro to Editor. Mauro has been a junior editor since joining the company in 2018 working […]
Romanian Capital hosts Bucharest Tech Week
Bucharest Tech Week is taking place in the Romanian capital between 14-19 June. The event reached to its 6th edition, is the largest tech and innovation one in Central and […]
Clausematch closes US$10.8 million strategic investment round led by Lytical Ventures, Flashpoint and Sony Innovation Fund
Clausematch, a global RegTech company automating policy management and compliance for regulated industries, today announced the close of a US$10.8M strategic funding round led by Lytical Ventures and joined by […]