Category: All News
Romanian Bakers appointed a new Head of Digital
V+O Communication Group Romania announced the appointment of Marius Olteanu as Head of Digital at Bakers Digital Communication. Marius joins Bakers from Henkel Romania, where he was Digital Brand Manager. […]
TrueCommerce Strengthens Leadership Team with New Global Chief Marketing Officer Lacey Ford
TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, announced that Lacey Ford has joined its executive team as Chief Marketing Officer. In this new global role, […]
H&M wins over the everyman by turning Pete Davidson into a fashion icon
H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear […]
Consumer Survey: Smartphone Purchase Intenders are Challenging Purchasing Cycle
Teads, The Global Media Platform, announced the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, […]
Cheil Centrade signed Samsung’s campaign for the launch of S22 in Romania
Cheil | Centrade has designed and implemented for Samsung Electronics Romania #22EpicNights campaign, part of the launch program of Samsung Galaxy S22 series. The project included a series of special […]
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]
Morocco – Kingdom of Light, a new global tourism drive by BETC
After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]
Alexandre Girod and Julien Vergne, the creatives behind Outlaw Runners, join Marcel
Alexandre Girod and Julien Vergne, creative team behind the Outlaw Runners, Lacoste Give for Good, Orangina’s upside-down can, and Canal+ AiMEN campaigns, join Marcel Worldwide. Alexandre and Julien will evolve […]
Lacoste and BETC celebrate unexpected encounters in a new brand campaign
Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]
Virgile + Partners launches the latest H beauty premium destination in Bristol
Global design specialist Virgile + Partners has worked with Harrods to launch H beauty Bristol, located in The Mall, Cribbs Causeway. This marks the fourth H beauty location to open […]