Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition
Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place….
GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances
GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information regarding Romanians’ consumption…
GPeC SUMMIT 2019: Romanians spend the biggest amount of money online on tourism
GPeC SUMMIT, the autumn’s E-Commerce and Digital Marketing event, alongside its partners iSense Solutions, launch the first results of the annual study “The e-commerce market in Romania”. The study presents the evolution of…
Nordea reveals results of Cavai Chatbot advertising campaign with 4.4% conversion rate
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform,…
Mastercard and DPD, extended partnership on Romanian market to encourage card payments at delivery
Mastercard and DPD launched a partnership aimed to encourage the direct card payments for the delivery of goods bought online. The solution, launched in 2016, aims to become a safe and secure payment…
Romanian cosmetics producer Farmec, online sales up 31% in S1 2019
Farmec, the biggest Romanian cosmetics producer, continues its development within e-commerce and posted an increase growth of the income generated by its online platform www.farmec.ro. In the first half of the current year,…
GPeC Summit to take place in Bucharest on November 4-5
GPeC Summit, e-commerce and digital marketing event, is scheduled to take place at the National Theater in Bucharest on November 4-5. The event will be attended for the first time by renown international…
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF…
Fashion Days joins 2Performant
Starting June 2019, Fashion Days, the biggest fashion online retailer in Romania, enters 2Performant’s network, affiliate & influencer marketing network with activity in Central and Eastern Europe. The representatives of the two companies…
Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…
