Category: Business
By Terry rejuvenates its customer experience by using BlueVenn to better understand its customers
BlueVenn, the international Customer Data Platform (CDP) provider, announces today that it has been selected by beauty brand By Terry to enhance and personalise its marketing and user experience. The […]
7 myths about outsourcing in Romania
Innovative talents, flawless execution, and accurate analysis are what takes to keep up with the current fast changes on the market. Audiences are shifting from offline to online, from texts […]
Cristiana Belodan (Oxygen): “I consider advertising transformed a lot, switched from storytelling to fast food consumption”
Cristiana Belodan joined Romanian Oxygen as Strategy & Transformation Director. Her responsibilities include integrating all resources under the company’s new positioning as a full-service agency, developing and strengthening Oxygen’s services, […]
Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as Publisher Partnerships Manager and […]
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the […]
Amazon Opens Three New Offices in Romania and Creates 500 Jobs
Amazon announced that company’s total permanent workforce in Romania is more than 2,500. The company is on track to add a further 500 new permanent roles by the end of […]
Intelligent software robots developed by Tailent, integrated in complex IT solutions offered to Romanian companies by ETA2U
Tailent, the technology startup known for developing intelligent software robots that enable companies to automate and streamline a wide range of business processes, democratizes access to Robotic Process Automation (RPA) […]
Henry Joyce (TMW Unlimited): Handling Hot Potatoes – Brand Behaviour in the Culture War Era
Last Friday saw the latest battle in the continuous culture wars of our times. The most recent skirmish occurred online after Hasbro announced that it was dropping the ‘Mr’ from […]
Colliers Romania: The investment market, up 37% in 2020, may decrease in 2021 due to uncertainties
The “year of the pandemic” turned out to be one of the peaks of the current economic cycle in terms of investments in commercial real estate assets, with a growth […]
John Doe Group appoints Randy Manicks as Associate Director
Less than a month after launching, the John Doe Group has made its first senior hire in Randy Manicks, who joins them from the Engine Group. An experienced Associate Director […]