Category: Business
Henry Joyce (TMW Unlimited): Handling Hot Potatoes – Brand Behaviour in the Culture War Era
Last Friday saw the latest battle in the continuous culture wars of our times. The most recent skirmish occurred online after Hasbro announced that it was dropping the ‘Mr’ from […]
Colliers Romania: The investment market, up 37% in 2020, may decrease in 2021 due to uncertainties
The “year of the pandemic” turned out to be one of the peaks of the current economic cycle in terms of investments in commercial real estate assets, with a growth […]
John Doe Group appoints Randy Manicks as Associate Director
Less than a month after launching, the John Doe Group has made its first senior hire in Randy Manicks, who joins them from the Engine Group. An experienced Associate Director […]
5 simple strategies for startups to boost the customer base
As a startup, the gateway to success lies in the ability to win the trust and convert potential buyers to returning customers. Such a strategy can help a startup rise […]
Looking After Your Staff: Why It’s Vital & How You Can Start Today
Without the support of a dedicated, talented team, your business simply wouldn’t be where it’s at today. As your staff are so essential, you should do your best to take […]
Calvin Klein introduces its Spring 2021 Campaign: Blank Canvas
Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s […]
Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy
Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing […]
Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology
According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]
Brand awareness – how to effectively increase it
Photo by Dominika Roseclay from Pexels Increasing brand awareness is one of the most important things you can do for your brand. Brand awareness makes it more likely that you […]
Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish […]