Category: Business
OOH Capital sets out to boost the global Out of Home industry
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. […]
Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new […]
Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. […]
New hires and the experience paradox
Pexels (CC0 License) According to the Cambridge Dictionary, a paradox is a statement or situation that is difficult to understand as it contains two opposite facts or characteristics. You’ll come […]
By Terry rejuvenates its customer experience by using BlueVenn to better understand its customers
BlueVenn, the international Customer Data Platform (CDP) provider, announces today that it has been selected by beauty brand By Terry to enhance and personalise its marketing and user experience. The […]
7 myths about outsourcing in Romania
Innovative talents, flawless execution, and accurate analysis are what takes to keep up with the current fast changes on the market. Audiences are shifting from offline to online, from texts […]
Cristiana Belodan (Oxygen): “I consider advertising transformed a lot, switched from storytelling to fast food consumption”
Cristiana Belodan joined Romanian Oxygen as Strategy & Transformation Director. Her responsibilities include integrating all resources under the company’s new positioning as a full-service agency, developing and strengthening Oxygen’s services, […]
Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as Publisher Partnerships Manager and […]
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the […]
Amazon Opens Three New Offices in Romania and Creates 500 Jobs
Amazon announced that company’s total permanent workforce in Romania is more than 2,500. The company is on track to add a further 500 new permanent roles by the end of […]