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Interbrand´s Best Global Brands 2026 – increased in brand value compared to 2025

Caroline Jaramillo, appointed Head of Fuse Colombia

Żabka Group delivers continued growth in 9M 2026, surpassing 13,000 stores and further improving profitability

From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Category: Business

Photo by Adeolu Eletu on Unsplash

Intelligent software robots developed by Tailent, integrated in complex IT solutions offered to Romanian companies by ETA2U

Tailent, the technology startup known for developing intelligent software robots that enable companies to automate and streamline a wide range of business processes, democratizes access to Robotic Process Automation (RPA) […]

March 9, 2021March 9, 2021 Newsroom Business, Start Up

Henry Joyce (TMW Unlimited): Handling Hot Potatoes – Brand Behaviour in the Culture War Era

Last Friday saw the latest battle in the continuous culture wars of our times. The most recent skirmish occurred online after Hasbro announced that it was dropping the ‘Mr’ from […]

March 9, 2021March 9, 2021 Newsroom Business, Marketing

Colliers Romania: The investment market, up 37% in 2020, may decrease in 2021 due to uncertainties

The “year of the pandemic” turned out to be one of the peaks of the current economic cycle in terms of investments in commercial real estate assets, with a growth […]

March 9, 2021March 9, 2021 Newsroom Business, Marketing

John Doe Group appoints Randy Manicks as Associate Director

Less than a month after launching, the John Doe Group has made its first senior hire in Randy Manicks, who joins them from the Engine Group. An experienced Associate Director […]

March 9, 2021March 9, 2021 Maggie Hanson Business, Creativity, People, Women in Business

5 simple strategies for startups to boost the customer base

As a startup, the gateway to success lies in the ability to win the trust and convert potential buyers to returning customers. Such a strategy can help a startup rise […]

March 9, 2021March 9, 2021 Guest Post Business, Marketing, Start Up

Looking After Your Staff: Why It’s Vital & How You Can Start Today

Without the support of a dedicated, talented team,  your business simply wouldn’t be where it’s at today. As your staff are so essential, you should do your best to take […]

March 8, 2021March 8, 2021 Guest Post Business, Start Up

Calvin Klein introduces its Spring 2021 Campaign: Blank Canvas

Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s […]

March 5, 2021March 10, 2021 Romanita Oprea Business, Marketing

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing […]

March 2, 2021March 2, 2021 Newsroom Business, Digital & Media, Marketing, Start Up

Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology

According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]

March 2, 2021March 2, 2021 Cristina Blanaru Business, Digital & Media, Marketing, Studies

Brand awareness – how to effectively increase it

Photo by Dominika Roseclay from Pexels Increasing brand awareness is one of the most important things you can do for your brand. Brand awareness makes it more likely that you […]

March 2, 2021March 8, 2021 Cristina Blanaru Business, Marketing, Start Up

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