Category: Business
Farmec invested Euro 1M in developing Gerovital H3 Evolution Perfect Look, booked Catrinel Menghia as brand ambassador
Farmec, the biggest Romanian cosmetics producer, officially launched its top anti-wrinkle range and maintains leadership of the segment with Gerovital brand. After good sales in 2020, the company expects the […]
Conran Design Group Launches Branding For Newly Merged Mylan and Upjohn Company, Viatris
Design and messaging confidently balance both the large scale and intimate focus of healthcare company’s new human-centered mission In one of the biggest pharmaceutical deals of the year, Mylan and […]
After listing at the stock exchange, MAM Bricolaj launches its own YouTube show
MAM Bricolaj, Romanian business specialized in selling materials and furniture accessories and connected products, furniture bricolage and offering services in furniture design, comes after a 2020 in which it registered […]
Romania: PR & Communication Summit to assess sector’s priorities in 2021
After a year of adaptation, resilience and reinvention, PR industry entered a year during which it will establish its priorities and reinvent strategies. PR & Communication Summit, the biggest Romanian […]
Marketing technology agency Byte merges with Dept to accelerate global growth
Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency Dept. Together, both agencies will strengthen end-to-end digital […]
Tommy Hilfiger and FutureLearn partner to inspire social impact through online education
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that it has partnered with online learning platform, FutureLearn, to inspire change by designing and creating access to a […]
Admix signs two ad industry legends to strengthen global leadership for in-play advertising
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu […]
Ana-Maria Paslaru, appointed Managing Director Unilever South Central Europe
Ana-Maria Paslaru takes over as Managing Director Unilever South Central Europe (Unilever SCE) starting March 1st 2021, after 3 years during which the was in Unilever’s leadership team for Eastern […]
Business Growth – is it always a good thing?
Business growth is the ultimate goal of any entrepreneur. If you can grow your business either domestically or, if it makes sense for the products and services you sell, internationally, […]
Impact Rolls Out Series Of Events To Celebrate Black History Month In The US
Impact, the global leader in Partnership Automation, has embarked upon a carefully curated Black History Month program of events, which involves a collection of activities globally, including philanthropic activity for […]