Category: Business
Mihai Mija: I help co-create activations and experiences that resonate authentically with the audience while also driving real results for the brand
He is the founder and Brand Partnership Director of the Colorcodes agency. With 16 years of experience in the field of events, Mihai Mija is a curator and facilitator of […]
Highlight Agency: We over-deliver, but never over-promise
AdHugger sat down with Alex Petrea, Chief Operating Officer Highlight Agency, and Andreea Dobranici, Creative Director Highlight Agency, and talked about the secrets of the BTL advertising, what it means […]
Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity […]
EU backing secures millions for Danish creative and cultural businesses.
Danish businesses in the design, game development, IT development, music, filmmaking, or the art sectors can now get easier access to capital and at a lower interest rate. This is […]
StrawberryFrog names Steve Scutellaro as first GM
StrawberryFrog has appointed Steve Scutellaro to General Manager who has been managing director at Deep Focus for the past five years. He will join co-chief creative officer Nick Sonderup, who […]
How to redefine customer experience in 2025, at the Customer Experience Forum
Marketing Insiders Group organizes the 11th Customer Experience Forum edition, between October 16-17, 2024, at Biavati Events Bucharest. Beyond Customer Service performance, 74% of customers place great value on brand […]
Publicis Groupe UK launches LeSHOP – its first creative agency specializing in commerce
Publicis Groupe UK has announced the launch of LeSHOP, a creative agency specialising in building brands in the commerce space. In an era where every moment is shoppable, LeSHOP’s offering, […]
Moldova secures millions in investments at Moldova Business Week 2024
Moldova Business Week 2024 (MBW 2024), held from September 16th to 20th, concluded with remarkable results, securing millions in new investments and fostering numerous opportunities for business growth across key […]
Publicis Groupe aquired Mars United Commerce
Publicis Groupe announced the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their […]
Prevas to take over 75% of Design-People
Prevas announced it will buy 75% of Design-People – Danish company specialized in industrial and digital product design. Design-People was founded in 2005 and is an award-winning industrial design company, […]