Category: Business
Romanian town Oradea approaches Brandient for the development of its destination brand
Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, […]
Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win […]
Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity
Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. […]
Online shopping across the EU, easier from 3 December
As of 3 December, Europeans will be able to shop online without unjustified geo-blocking, wherever they are in the EU. Consumers will have wider and easier cross-border access to products, […]
2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry
2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. […]
New York Festivals AME Awards Announces Inaugural Advisory Council
New York Festivals 2019 AME Awards announces the competition’s inaugural Advisory Council. “I am honoured to be the first South African to sit on the AME Advisory Council. To help steer […]
Revolut reaches 100,000 users in Romania, secures licenses to operate in Singapore & Japan
Revolut reached its stated goal at the launch of the service in Romania this year and reached to 100,000 Romanian users. The Romanians using Revolut reached to a total transaction volume […]
Tribal Worldwide London – promotions into the leadership team
Tribal Worldwide London has made a number of promotions into the leadership team following strong growth and the successful launch of the agency’s new Total Experience practice model. Alex Ringhofer […]
Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers […]
At Romania’s Centenary, Penny Market launched 100 products to match Romanians’ taste
In the year Romania celebrates The Centenary, Penny Market launched, under Hanul Boieresc (transl. Noble’s Inn) brand, 100 unique products based on recipes matchin Romanians’ taste during the last decades. […]