MullenLowe and MullenLowe Profero contributed to Antipa Museum’s new visual id

Advertising, Branding, Business

Romanian Natural History Museum Grigore Antipa launched a fresh and improved identity, a logo and a new website that are part of a larger project that will see the public involved in choosing a slogan that would complete institution’s identity.

We chose a chromatic range for the logo which expresses the link between the museum and nature (main green colored version), childish curiosity and the desire to play in a discovering sense (orange version) or scientific rigor and knowledge through technology (blue version). We need to associate, both as public and as a museum, with a new identity, attractive, fresh

Luis Ovidiu Popa

General Manager of the museum 

With a friendly approach, the new website,, offers info on museum’s history, the permanent exhibition, the events and educational programs, fees and opening hours. One of the new functions the site has is the option to schedule group visits by filling in an online form, that can be accessed from any device.