The AdForum Business Creative Report 2019 – annual creative ranking by individual business sector

Advertising, Business

AdForum, the global intelligence provider for the advertising industry, has released AdForum Business Creative Report , the second edition of its ranking of creative success by individual business sector, the only ranking of this kind within the ad industry.

Unlike other rankings, the AdForum Business Creative Report shows the most successful campaigns and agencies in seven specific sectors.

The number one performers this year are JvM Spree (Germany) in Automotive; McCann NY in Finance; DDB Chicago in Food & Beverage; AMV BBDO (UK) in Health & Beauty; BETC Paris in Luxury & Premium; Marcel (France) in Retail and Jung Von Matt (Germany) in Transport & Tourism.

This year’s most awarded campaign overall came from the Retail sector: “Black Supermarket” by Marcel in France. BBDO New York and BETC in Paris were among the agencies who shone for the second year running in the Finance and Luxury sectors respectively.

AdForum CEO Philippe Paget:

No other global creative ranking shows the best performing campaigns in individual market segments. The ability to see he year’s most successful work by industry sector is of great interest to CMOs, agencies and consultants.

The report is based on the results of the many awards shows with which AdForum has a partnership, including Cannes, D&AD, the Clios, the Epica Awards, the One Show, the LIA, Eurobest, Adfest, Dubai Lynx, Cristal, ADC* Europe, the FAB Awards, the World Luxury Award, the EACA Care Awards – and many more.

Top performers per category can be viewed below:


1/The Faith of a Few for Mini by JvM/Spree (Germany)

2/Clowns for Audi by BBH London (UK)

3/ #SheDrives for Nissan by TBWA\RAAD (UAE)


1/Fearless Girl for State Street Global Advisor by McCann NY (USA)

2/Friendshit for Kasirkornbank by GreynJ United (Thailand)

3/Pride Jersey for AIG by THWA\Hakuhodo (Japan)

Food & Beverages

1/Exclusive the Rainbow (case) for Skittles by DDB Chicago (USA)

2/Exclusive the Rainbow (announcement) for Skittles by DDB Chicago (USA)

3/ Share a Coke 1.000 Name Celebration for Coca-Cola by Fitzgerald+Co (USA)

Health & Beauty

1/Blood Normal for Libresse by AMV BBDO (UK)

2/Blink to Speak for Aska Ek Hope Foundation by TBWA\India

3/The World’s First Baby Marathon for Huggies by Ogilvy South Africa


1/ Save Our Species for Lacoste by BETC Paris (France)

2/Go With the Flaw for Diesel by Publicis Italy

3/Timeless for Lacoste by BETC Paris (France)


1/Black Supermarket for Carrefour by Marcel (France)

2/Scary Clown Night for Burger King by Lola Mullenlowe (Spain)

3/Rhythm of Love Wall for 7-Eleven by ADK Taiwan

Transport & Tourism

1/The Ticket Shoe for Berliner Verkehrsbetriebe+adidas  by Jung von Matt (Germany)

2/Universal Love for MGM Resorts by McCann NY (USA)

3/DUNDEE: The Son of A Legend Returns Home (trailer 1) for Tourism Australia by droga5

Founded in 1999, AdForum allows advertising agencies and production companies to showcase their creative work and talents to brands and prospective new business partners. Over the years it has grown into one of the industry’s biggest sources of intelligence and creative inspiration. With more than 25,000 members in its Agency Gallery, AdForum represents the collective voice of the advertising industry, which includes a Creative Library featuring more than 170,000 campaigns, partnerships with leading awards shows, and global reach with offices in New York and Paris.