Category: Business
Romanian Adrenallina Sports PR & more launched a new division
Adrenallina Sports PR & more, the first PR & events agency dedicated to sports, healthy lifestyle & wellness communication in Romania, launched a new division of training programs targeting corporate […]
Tribal Worldwide London launches Total Experience (TX) offering
Tribal Worldwide London recently announced the launch of its new agency structure, designed to help brands win in the experience economy. I believe that businesses should embrace the concept of […]
IAA School – new website and new classes
After 10 years of activity, IAA School changes its digital clothes, launching a brand new website, easier to browse, with focus on visual and friendlier to mobile users. The content includes […]
TransferGo in 2017: Transactions worth €677M between 46 countries
The fast online money transfer company TransferGo facilitated, in 2017, transfers in total value of €677M between 46 countries from all over the world. In 2017, TransferGo extended its portfolio, with […]
AdFaber brings Technovation to Romania, targets girls and adolescents aged 10-18
Technovation is the most important tech competition that runs worldwide and targets exclusively girls aged 10-18 years old from all over the Globe. It offers the participants the opportunity to learn […]
Church & Dwight appoints MSQ Partners as lead communications agency
Consumer packaged goods company Church & Dwight has appointed MSQ Partners as its lead creative agency, with the review run through Creativebrief. This is the first time in 18 years […]
State Grid electrifies Utilities Brand Ranking, Enel emerges as the strongest brand
State Grid, the electric utility giant from China, has made a commanding entrance to the Brand Finance Utilities 50 league table. With a brand value of US$40.9BN, over four times […]
Senain Kheshgi and Jonathon Ker partner to launch Majority, featuring all-women director roster
Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based Majority, a new production company with an all-women […]
Decisions, decisions… a case for behaviour planning
by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. […]
Media iQ appoints Nicola Young as Vice President of Marketing EMEA
Media iQ, the leading global analytics and technology company, announced the appointment of Nicola Young (née Thomson) as Vice President of Marketing EMEA. She joins having previously held the Director […]