Mid-march 2018, Spotify launched on Romanian market

Business, Digital & Media, Marketing, Mobile, Social Media

In a news info posted on its newsroom, Spotify announced its launch in Israel, Romania, South Africa and Vietnam. Spotify is the world’s largest music streaming subscription service with a community of over 159M users, including over 71M Spotify Premium subscribers, now across 65 markets worldwide.

We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world.

Cecilia Qvist,

Global Head of Markets Spotify

According to the press release distributed on the local market, Spotify offers, in Romania, a revolutionary and unique music experience, that can be personalized in detail depending on users’ preferences. In Romania, Spotify is available with a free version, supported with advertising content, and a monthly subscription version, Spotify Premium, available for €4.99/month.

We’re extremely enthusiastic to launch Spotify in Romania and to offer a revolutionary musical experience (…) Due to a huge musical selection, over 35M songs, to the personalized recommendations and best playlists put together by experts in the area or users with a passion for music, Spotify makes from discovering music an activity more simple then ever

Przemek Pluta,

Markets Operations Spotify South-Eastern Europe

At the launch of the platform in Romania, the first brands to associate with it and relay advertising via Spotify are BCR, Coca-Cola, Ford Romania, Heineken & Desperados, Lidl Romania, McDonald’s, Unilever South Central Europe and Vodafone Romania. To sell advertising on the musical platform, Spotify works, on Romanian market, with httpool.