Category: Business
RAPP Wins B&Q’s Loyalty and CRM Accounts in Major Strategic Partnership
RAPP, a global, next-gen precision marketing agency, has been appointed by B&Q, the UK’s largest home improvement retailer, to accelerate their customer-centric transformation. Tasked with an unwavering focus on customers, RAPP […]
Korean Food Company Samyang Celebrates the Lifting of Spicy Noodles Ban in Denmark with Ferry Extravaganza
Noodles were too spicy for the Danish government – but have now been allowed In a spicy celebration of cultural appreciation and consumer choice, Korean food company and TikTok sensation […]
StrawberryFrog promoted Nick Sonderup to Co-Chief Creative Officer
StrawberryFrog, Ad Age’s 2024 Purpose-Led Agency of the Year, promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo. “Nick’s been bringing the heat creatively so we’re promoting him to […]
Bader Rutter names David Jordan as CEO
Bader Rutter announced David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of […]
Razvan Matasel takes over as Chief Strategy Officer @Publicis Romania
Răzvan Matasel took over as Chief Strategy Officer at Publicis Romania, a press release issued by the advertising group informs.
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Saatchi & Saatchi appoints Ruth Bates as first Chief Data Officer
Saatchi & Saatchi announced the appointment of Ruth Bates as Chief Data Officer, a newly created role in the agency’s senior leadership team. Ruth Bates, previously Head of Data Arts […]
Ciucaș cleans and creates 23 Ciucaș Meadows for True Relaxation in Clean Nature
With a total of 23 Ciucaș Meadows in 19 counties, the brand now covers nearly half of Romania’s counties following the successful completion of the 2024 edition of the Ciucaș […]
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]