Category: Ads
McDonald’s and Publicis break codes of recruitment #reQRuitement
McDonald’s is revolutionizing its recruiting by implementing engaging and simplified processes for anyone to apply for a job through QR code visuals shaped as iconic McDonald’s products: an answer to […]
Coors Light unveils energy-efficient rooftop ads, to inspire Americans to reduce home-cooling costs this summer
Globally, 2021 was ranked the fifth warmest year on record since 1880.* Heat waves are more frequent, and in Miami, there have been more 90-degree days than ever before. Air […]
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
In December last year, Serviceplan Bubble and O2 demonstrated with ‘Every Home’ that O2 has the right Internet to suit every home. The ‘Every Home’ spot depicted an epic building […]
Digital citylights equipped with AI-based software and build-in cameras fighting the dramatic rise in mental health issues
Anxiety Meter can measure passers-by’s anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of […]
Lenny Kravitz, in an ad for Y from Yves Saint Laurent
The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. […]
Uncle Grey creates Copyrighter to enable creators to take digital ownership of their images and videos
IndieFrame, digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter – a tool allowing content creators to take digital ownership […]
Discover Boating and Cutwater honor next generation of boaters in a new campaign
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), the leading recreational boating manufacturer and retailer industry trade groups representing the […]
Scandinavian fashion brand Samsøe Samsøe launches Resell Tag to extend use of its clothing, created by Uncle Grey
To help with the recycling of its clothing, Scandinavian fashion brand Samsøe Samsøe has launched the Resell Tag – a tag stitched into items of clothing which bears a scannable […]
Planta signs the new campaign for Oceana
Developed pro-bono by Planta agency, the new campaign for Oceana aims to keep the demands on REPSOL and mobilize citizens and the media to prioritize the issue on their agenda. […]
Miniatures Renault “The Originals”, a print and digital campaign signed by Publicis Conseil
In December 2021, Renault opened its online merchandising shop, “The Originals Store Renault”, featuring miniatures of the brand’s most iconic models: R5, 4L, R12 Gordini, Twingo…. A perfect opportunity for […]