Category: Creativity
Photo by Aaron Sebastian on Unsplash
John Legend for Mont Blanc Legend by Fred & Farid New York
Montblanc announces the launch of its latest campaign, “John Legend for Mont Blanc Legend,” featuring the multi-talented musician, producer, and entrepreneur John Legend. Developed by the creative agency Fred & […]
Mitchum is “True to you”, breaking the norms of deodorant advertising
Mitchum breaks norms of deodorant advertising in their new campaign film titled ‘True to you’. Rather than displaying their product in overly polished high-key fashion, they embrace life’s most authentic […]
Eurobest reveals Jury Presidents at 2024 edition
Eurobest, celebrating Europe’s most groundbreaking creativity, has announced the names of the industry experts confirmed to lead the 2024 Juries. Convening in London later this Autumn, the Jury Presidents will […]
US petcare leader, Hartz, and Cutwater launched a heartfelt, social-forward campaign
Pet owners are reported to be more likely to reduce food, transportation, healthcare, housing, and even insurance before cutting down on pet-related expenses. Likewise, studies show furry friends can boost […]
Peech launches ‘Hawk Tuah In A Tube’ — to stop the spread of STIs from ‘spitting on that thang’
Peech, the sexual wellness brand known for its honest approach to intimacy, has launched acheeky campaign to promote its own brand of lubricant, ensuring you’ll never have to “spit onthat […]
Gjensidige is shedding light on mental health with impossible everyday objects
Gjensidige is continuing its focus on mental health and has expanded its award-winning Breathing space concept. In addition to several physical activities during this summer’s Palmesus Beach festival, Gjensidige has […]
IFC and Lemon Studios announce efforts to establish the first intellectual property rights fund in Mexico
To drive innovation and the growth of the media space in Mexico, IFC partners with Lemon Studios, Mexican film and television production studio, to assess the establishment of the first […]
Forsman & Bodenfors Canada Promotes Four Women From Within, Effectively Highlighting Agency Culture and Boosting Capabilities
In a move that reflects its culture in which internal promotion is a key component and a female-forward perspective is valued, Forsman & Bodenfors Canada (F&B CAN) has promoted four women to […]
OTC Eyecare Leader Rohto Sets Sights On The BAM Connection For Launch Of New Dual Light Relief Product
Continuing their winning ways in the over-the-counter health and wellness sector, eyecare leaders Rohto have selected The BAM Connection —the agency founded by Maureen Maldari and Rob Baiocco — to launch their new product, Dual Light Relief. The integrated creative […]
Ascential (Cannes Lions parent) to acquire Effie
Effie, global benchmark in marketing effectiveness, will join Ascential’s LIONS Division to amplify the offer for Marketing and Creative Industries. Ascential entered into an agreement to acquire the commercial assets […]