Category: Creativity
Photo by Aaron Sebastian on Unsplash
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]
McCann Romania and Kandia’s ROM launched a RomBot
McCann Romania and Kandia’s Rom candy bar launched together a crowd-sourced chatbot which gathered millions of lines of input from Romanians in its aim to be an unofficial ambassador for […]
TBWA\RAAD and Amnesty International launched The Skins of Peace
TBWA\RAAD signs the latest campaign for Amnesty International, The Skins Of Peace. The campaign aims to address the issue of Arabs and Muslims being mistreated in European and US airports because of […]
733 Pencils awarded at D&AD 2017
The 55th D&AD Judging Week has come to a close. 733 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top […]
24th Golden Drum announces Best Piece Jury
Top ten internationally recognized experts from the creative industry are joining 24th Golden Drum Best Piece Jury President Bruno Bertelli, Global Chief Creative Officer, Publicis Worldwide. Members of the 24rd […]
Volkswagen talks about nothing in a new commercial signed DDB Paris
Volkswagen and DDB Paris launched a new commercial that focuses on talking about nothing, but that kind of nothing which can mean a lot of things in life. In the age of […]
177 Pencils awarded on Results Day One of D&AD Judging
The first set of D&AD Pencil winners for 2017 are announced today, but entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to […]
Accenture selected UM as strategic media planning and buying partner
Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering […]
FCB West says “Shine On, Klutzes” for Clorox
Everyone has a bit of Klutz inside and that isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces. “Shine […]