Category: Creativity
Photo by Aaron Sebastian on Unsplash
Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers
Effie Worldwide has released the 2024 Effie Index®, the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist and winning […]
UNArte × Mediascope– DigitalPlaygrounds DemoDay transformed UNAgaleria into an interactive digital art laboratory
On May 9, UNAgaleria hosted “DigitalPlaygrounds – DemoDay”, an event organized by the National University of Arts Bucharest (UNArte) and Mediascope. On this occasion, students, teachers and creators were invited […]
Müller launched humorous new Bliss campaign which pokes fun at the seriousness of the luxury category
Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce […]
David Masterman promoted to Executive Creative Director VCCP
VCCP, the global challenger network for challenger brands, has promoted David Masterman to Executive Creative Director, bolstering the creative leadership at its London headquarters. David’s promotion comes at an exciting […]
Laur Raboj joins Romanian GMP & U as Co-Creative Director
In a move meant to shape even more its Idea Company DNA, GMP & U consolidated its creative team by appointing Laur Răboj as Co-Creative Director & Head of Copy. […]
KesselsKramer signs the campaign for Deutsches Museum’s 100th anniversary
Cars, coffee, smartphones, painkillers, many things we now take for granted, were once revolutionary scientific breakthroughs. To celebrate 100 years of the Deutsches Museum, Amsterdam-based creative agency KesselsKramer has created […]
Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope
Mediascope, a trade marketing and innovation agency, signs one of the most dynamic retail launches in the Romanian beer industry for the first part of 2025. Madrí Excepcional is an […]
Oxygen launches Oxygen Media, a new specialized media planning & buying agency
Oxygen announces the launch of Oxygen Media, a dedicated media planning & buying agency led by Cristian Costache as Senior Partner. The new agency complements Oxygen’s existing integrated communications structure, […]
Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
Pernod Ricard, one of the world leaders in the spirits and wine industry, continues its partnership with the Mediascope agency. From summer initiatives to festive periods with intense competition, the […]
Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo
Pablo released a major new pan-European brand platform and launch campaign for Wilkinson Sword Intuition, the female shaving brand from Edgewell Personal Care. The launch campaign, with its new visual […]