Category: Marketing
Refreshed brand for The New York Botanical Garden, signed by Wolff Olins
The New York Botanical Garden (NYBG) recently unveiled its first major brand refresh in over a decade, following a partnership with global brand consultancy Wolff Olins. An updated brand strategy, […]
FutureBrand appoints Lauren Maynard as new Global Chief Growth Officer
FutureBrand – the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla – has appointed Lauren Maynard as its new Global […]
Sephora, BETC Etoile Rouge and BETC Fullsix employ magic of Christmas in a 360 comms campaign
Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360° communication campaign. This is a new opportunity […]
United Media Services study: YouTube Premium, Romanians’ favourite when it comes to social media platforms paid subscriptions (31%)
In the context of Meta announcing the introduction of an ad-free paid subscription for Facebook and Instagram users, United Media Services returns to the market with a new quantitative study […]
New Forever Marrakech tourism campaign, signed by BETC Paris
After the September 8th earthquake that struck Moroccan´ Al Haouz region, Marrakech also suffered an unprecedented shock. To reassure the international scene, BETC Paris and the Moroccan National Tourist Office […]
Suzy Ryder named CEO of OMD UK
Omnicom Media Group (OMG) agency OMD UK has named Suzy Ryder CEO, effective immediately. In her new role, Ryder – who has been Chief Digital Officer at OMD UK since […]
Jam Session Agency appointed Ioana Cadîr as General Manager
Jam Session Agency, ranked 1st among Europe’s independent agency according to Effie Index, appointed Ioana Cadîr as General Manager, Alexandra Vestineanu takes on the role of Client Service Director, while […]
Delsey Paris and Fred & Farid New York to Unveil “Eternal Sunrise”: A Unique Social Media Performance
Delsey Paris, Europe’s leading premium luggage brand and the world’s third-largest premium luggage brand, introduces “Eternal Sunrise”, an unprecedented Instagram activation: a 24-hour story tracking sunrises around the world! Delsey […]
Bader Rutter Celebrates 50 Years of Independent Thinking and Bold Ideas
Bader Rutter, North America’s #1 B2B advertising agency, marked its 50th anniversary this September. This milestone validates the strong principles behind the agency’s founding. Ron Bader and Jim Rutter opened […]
Buttermilk hires Zoe Mitchell as Chief Growth Officer
Specialist influencer marketing agency, Buttermilk, has appointed Zoe Mitchell to the newly created role of Chief Growth Officer to drive global expansion of the business and build its reputation. Buttermilk […]