Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Brand Management: Romanian premium malls to attract €3M each from indoor advertising in 2026
Brand Management estimates Generatik, its digital platform launched during summer and that transforms mall advertising by reducing planning and implementation time from days to minutes, will generate €3M indoor advertising […]
Hair extensions brand Bellami, global brand campaign with Fred & Farid
For its first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the […]
TAM, market for audio content, to launch on September 16th
The Audio Marketplace (TAM), the first European B2B platform for multilingual professional audio content, will officially launch on September 16 as part of the European Audio Dataspace (EAD) project, coordinated […]
Former Activision Blizzard Adam Davis hired by Overwolf to expand the European presence and brand partnership
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, announced the expansion of its European operations with the appointment of Adam Davis as […]
Anytime appoints Oxygen as integrated communications partner
Oxygen, Romania’s largest independent integrated communications agency, has been appointed, following a complex selection process, to manage communications for the international digital insurance brand Anytime. Introduced to the Romanian market […]
Oxygen sets BYD’s communication in motion in Romania
Oxygen, Romania’s largest independent integrated communications agency, has been selected by BYD (Build Your Dreams), a global leader in electric mobility, as its partner for integrated communications services on the […]
ChatEurope – a tool to a better understanding of Europe
Launched by a coalition of major European media outlets, ChatEurope is a unique information platform. Its key feature? An intelligent chatbot available in all EU languages, designed to help you understand how […]
WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media […]
United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media
In an increasingly digital and competitive economy, urban Romanians are refining their online shopping habits. The “Online Shopping Habits 2025” study conducted by United Media Services offers a detailed snapshot […]
The Webster Launches AI Campaign Debut with [AI]magination
The Webster, a luxury multi-brand retailer, announces the opening of their 13th location at the Fontainebleau Las Vegas, marking not just an expansion, but a cultural statement. In a city […]