Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
United Media Services climbs in Adweek’s Top 75 Global: Fastest Growing Companies
For the second year in a row, the Romanian full-service media agency United Media Services is present in Adweek’s independent agencies’ global top (Adweek Global Top 75: Fastest Growing Agencies). […]
TikTok Academy 2021, successfully certifying its first agencies in Romania
The TikTok Academy, a program designed for selected leading marketing agencies in the world, successfully certified agencies in Romania. OMD and Media Investment are the first agencies that have completed […]
Tenjin and GameAnalytics launch Growth FullStack
Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, […]
Hawk Expands Its Omnichannel Capabilities With Anzu’s In-Game Advertising Platform
Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today announced a global partnership with Anzu,the world’s most advanced in-game advertising platform. The deal enables […]
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies
Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition […]
Creative Standards International took over Lürzer’s Archive
Creative Standards International, who also own the global creative award Cresta, has acquired a majority stake in the Lürzer’s Archive following a deal with the founder’s family, who will retain […]