CTRL+ALT+WALK – an unique employer branding campaign signed by Grapefruit
In a market where finding the right candidates, as well as retaining existing ones, has become increasingly competitive and in an industry accustomed to emphasizing creativity, Grapefruit has put play […]
AI-Assisted Search: How ChatGPT and Intelligent Agents Are Changing the Rules of the Game for Brands
“I want a couch like the one in the Friends series.” This is how customer needs sound today, translated into queries directed at AI agents such as ChatGPT. Google Search […]
Calvin Klein unveils new campaign starring Jalen Green
Calvin Klein today unveils its new campaign featuring star athlete Jalen Green in Fall 2025 underwear and denim. The campaign’s immersive visuals spotlight Jalen in a world of intensity on […]
IPP Holding announces a turnover of 65.3 million euros for 2024, up 16%
IPP Holding, a company in the retail marketing sector, achieved an EUR 65.3 million turnover in 2024, reflecting a 16% increase compared to the previous year. “The organic and acquisition […]
Pernod Ricard and Mediascope brought festival energy to major retail chains through memorable in-store experiences as part of the Summer Mix campaign
Pernod Ricard Romania and the trade-marketing and innovation agency Mediascope raised the bar for off-trade experiences this summer with the Summer Mix campaign, dedicated to the Absolut, Jameson, Bumbu, Havana […]
The color that tells a story: the Schwarzkopf Creme Supreme launch by Highlight Agency
In an evening where elegance met creativity, and refinement met care, Highlight Agency transformed the launch of Schwarzkopf Creme Supreme into an experience about color, emotion, and the unique beauty […]
Former Activision Blizzard Adam Davis hired by Overwolf to expand the European presence and brand partnership
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, announced the expansion of its European operations with the appointment of Adam Davis as […]
Oxygen launches the Oxygen Association, dedicated to environmental, educational, and social projects
Oxygen, Romania’s largest independent integrated communications agency, has established the Oxygen Association as part of its ongoing commitment to responsibility, sustainability, and meaningful results. The new association will focus […]
Anytime appoints Oxygen as integrated communications partner
Oxygen, Romania’s largest independent integrated communications agency, has been appointed, following a complex selection process, to manage communications for the international digital insurance brand Anytime. Introduced to the Romanian market […]
Autumn fairytale getaways and holidays in spectacular destinations
Autumn is undoubtedly one of the best times of the year to travel. Temperatures become milder, tourist destinations are less crowded, and landscapes are adorned with spectacular colors. For seniors […]