Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
Fintech Revo Technologies that brought Mokka BNPL financing solution in Romania becomes a GoMag partner
Fintech Revo Technologies that introduced its Mokka Buy Now, Pay Later service in Romania earlier this year has announced its partnership with GoMag, the most appreciated e-commerce platform in Romania, […]
ADCE Awards reveal the international jury for its 30th edition
In the build-up to its 30th edition, the Art Directors Club of Europe has revealed this year’s ADCE Awards jury members. Six international top professionals will be the 2021 jury […]
Invega uses European Guarantee Fund to support Lithuanian businesses in wake of COVID-19 pandemic
Lithuanian national promotional institution Investment and Business Guarantees INVEGA has signed a guarantee agreement with the European Investment Fund. The guarantee, made available under the European Guarantee Fund, an initiative […]
NordVPN’s research reveals IoT devices are cybercriminals’ dream target
In the technology world, Internet of Things devices are known as some of the most vulnerable to hackers’ attacks both because of the valuable information they collect and the weak […]
Mobile Contactless Payment Transaction Volumes to Grow by 92% Globally by 2023, Outpacing Card Volume Growth
A new report from Juniper Research has found that transaction volumes for mobile payments will grow from 26 billion in 2021 to 49 billion in 2023; representing a growth of […]
23red and Network Rail launch new campaign – Brighter Journeys – to support passengers’ mental health amid return to workplace
Purpose driven creative and behaviour change agency, 23red, launches new Network Rail campaign – Brighter Journeys – to support passengers’ mental health amid return to workplace. The integrated campaign sees […]
Rebecca Wright, Dean of Academic Programmes at Central Saint Martins, launches D&AD 2021/22 Presidency
D&AD celebrated the inauguration of Rebecca Wright, Dean of Academic Programmes at Central Saint Martins/UAL, as the organisation’s President for 21/22, succeeding Pentagram Partner Naresh Ramchandani. The D&AD President is […]