Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new […]
Impact Joins Shopify Plus as One of Two Certified App Partners for Influencer and Affiliate Marketing
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be one of two inaugural Certified App Partners for influencer and affiliate marketing. […]
New hires and the experience paradox
Pexels (CC0 License) According to the Cambridge Dictionary, a paradox is a statement or situation that is difficult to understand as it contains two opposite facts or characteristics. You’ll come […]
Superbrands Romania gets festive: the 10th edition for Romania has started
Superbrands, represented on the local market by the strategic communication agency BDR Associates, announces the start of the 10th edition of the Superbrands Program for Romania and the successful completion of […]
By Terry rejuvenates its customer experience by using BlueVenn to better understand its customers
BlueVenn, the international Customer Data Platform (CDP) provider, announces today that it has been selected by beauty brand By Terry to enhance and personalise its marketing and user experience. The […]
Unilever says no to “normal” with new positive beauty vision
Unilever announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty […]
7 myths about outsourcing in Romania
Innovative talents, flawless execution, and accurate analysis are what takes to keep up with the current fast changes on the market. Audiences are shifting from offline to online, from texts […]
Cristiana Belodan (Oxygen): “I consider advertising transformed a lot, switched from storytelling to fast food consumption”
Cristiana Belodan joined Romanian Oxygen as Strategy & Transformation Director. Her responsibilities include integrating all resources under the company’s new positioning as a full-service agency, developing and strengthening Oxygen’s services, […]
The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines
To reach vaccine hesitant individuals across the country, creative agency Pereira O’Dell worked pro bono to develop the creative platform, “It’s Up To You.” The Ad Council and COVID Collaborative […]
Dojo Help Klarna Work Genie Magic in Kitch New Spot in collaboration with Zauberberg and 1stAveMachine
“What should I wear?” and “Who or what is Klarna?” – these are questions that everyone* has certainly asked themselves at least once. The answer to these and similar questions […]