Dojo Help Klarna Work Genie Magic in Kitch New Spot in collaboration with Zauberberg and 1stAveMachine

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“What should I wear?” and “Who or what is Klarna?” – these are questions that everyone* has certainly asked themselves at least once. The answer to these and similar questions is provided by Klarna and DOJO’s new Germany-wide social media campaign. The focus is on the Klarna app and all its features – charmingly presented by entertainer and LGBTQIA+ special ambassador Riccardo Simonetti.

‘What’s the Catch’ is a 60” spot with added gifs which goes on air on all social media channels from today. While being in an enchantingly bad mood, Riccardo Simonetti hurries to his own aid as a cheeky little Klarna genie in search of the right outfit of the day. This not only solves the riddle of the outfit question, but also demonstrates the most popular features of the Klarna app, with which Klarna has managed to develop from a pure payment service provider to a shopping service in recent years.

In addition to easy payment management and a full overview of all purchases- users* also receive inspiration through personalized wish lists, for example. In addition, exclusive deals and sale alerts offer a special added value.

The clear message: Klarna is shopping the way you love it – in an app!

“To showcase the versatile features and services of the Klarna app, we couldn’t have imagined anyone better than Riccardo Simonetti in the role of the Klarna genie,” says Laura Angelone, Marketing Manager at Klarna DACH. “In a charming and funny way, he shows how the app works and why it is as magical as having your own genie.”

Back in late 2020, Klarna, one of the world’s leading shopping and payment services, began a collaboration with creative agency DOJO.

“Since we created and shot our sitcom in a very small space, we did not only manage to present the Klarna app in a magical yet understandable way. Due to the reinterpretation of the 60s aesthetic, we also overcame a much bigger challenge and added an enchanting creation to Klarna’s already very sophisticated visual world. We were supported by the artist duo Mathery from New York and the production company Zauberberg Productions ,” summarizes Mark Taylor, DOJO’s creative director.

Since its founding in Sweden in 2005, Klarna has pursued the goal of making shopping fast, easy and secure, and has thus fundamentally changed the shopping experience. With the Klarna App and Klarna Card, users can shop conveniently, keep track of their items and pay for them easily and securely. In addition, Klarna constantly offers consumers new inspiration, deals and insights on shopping. Klarna has over 90 million users worldwide and works with over 200,000 retailers such as H&M, Acne, Nike, Spotify, Sephora, MediaMarkt and Ikea. Smoooth Shopping with Klarna can currently be experienced in 17 countries. In total, the company employs over 3,500 people worldwide.

In 2006 Joachim Bosse and Dominic Czaja, both 23 years old at the time, founded DOJO. With no customers or capital, they called an underground parking garage, rather than an office complex, their headquarters. Mustafa’s vegetable kebap, their first customer, didn’t bring them the big money, but it did bring them a friendship and partnership that lasted for years. In the meantime, customers even pay for their work. Unchanged, however, they continue to stand for idea-driven campaigns, strong storytelling and content that is relevant and relatable. Over the past 14 years, they have continued to grow organically. Instead of just an advertising agency, DOJO is a 60-person pop cultural powerhouse, with their own production, lifestyle label MVSCHI KREUZBERG, the DOJO Cares foundation and, of course, music label and management A MILLION.


  • CLIENT – Klarna
  • AGENCY – DOJO Werbeagentur GmbH
  • CD – Mark Taylor / Heath Lock
  • DIRECTOR – Mathery Studio,1stAveMachine London
  • DOP – Simon Drescher via trinity
  • EP / LP – Nora Häßner
  • PA – Isabelle Waschek
  • PHOTOGRAPHER   – Philotheus Nisch
  • LOCATION – Cinegate Studio in Berlin
  • POSTPRODUCTION – Zauberberg Productions GmbH – Offline
  • CGI – bEpic GmbH
  • VFX – Stathis Nafpliotis
  • EDITOR – Chris Zimmermann
  • MUSIC – Via Agentur // DOJO Werbeagentur

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