mortierbrigade gives birth to a new movie for Equal Pay Day
Wouldn’t it be better to postpone having children until you’ve retired? That may be the only solution if women want to earn as much as their male counterparts. In Belgium, women still have…
DZ Directs Gillette’s Powerful New Campaign Starring Footballer Raheem Sterling
Gillette has launched a powerful new campaign that champions the true spirit of young men in football. Directed by Great Guns’ DZ [formerly Daisy Zhou], the film features Premier League footballer Raheem Sterling…
Sune Sorensen directed an unconventional McDonald’s ad, reminding of the meaning of Christmas
Director Sune Sorensen and TPfilm created an untraditional McDonald’s spot about the most traditional time of the year; Christmas. In an original, character driven story, a modern family is followed while rushing to…
FCB Canada communicated “The Grass of Greatness” for BMO
A longstanding association with soccer at both the grassroots and professional levels has helped BMO establish strong community roots. Those roots are now literal, thanks to a new initiative called “The Grass of…
Heineken launches ad for Rugby World Cup 2019, signed by Publicis Italy
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by…
Rolls-Royce Phantom: Short film with Game of Thrones star Gwendoline Christie, shot by Rankin
Rolls-Royce Phantom sits at the apex of the luxury world. It has graced some of the most formative moments of the 20th and 21st centuries with an assuring, silent and sophisticated presence. It…
WARC’s Global Advertising Trends: Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share
WARC has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. This is almost double the $885m in expected investment this year, equal to 2.5% of…
Europe had it’s own Kaepernick-like campaign, because of Absolut vodka in Slovakia
An anti-racist ad for Absolut Vodka created a nationwide controversy in Slovakia. With 16,5 million earned media impressions in this 5,5 million country it became the most viral and discussed campaign in Slovak…
United Airlines made a ‘World Orchestra’ sing, in an ad signed by Finger Music and McGarry Bowen
United Airlines release a new ad ‘World Orchestra’ which demonstrates their global reach with an ambitious application of music from cultures around the world. Finger Music NY were brought on board to coordinate…
WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole
Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over…
