Tag: ad
In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based Hip […]
MGID Awarded TAG Brand Safety Certification
MGID, the global advertising platform, announced it has met the rigorous standards required to achieve Trustworthy Accountability Group (TAG) Brand Safety Certification for its global operations. TAG’s certification recognizes MGID’s […]
Coors Light unveils energy-efficient rooftop ads, to inspire Americans to reduce home-cooling costs this summer
Globally, 2021 was ranked the fifth warmest year on record since 1880.* Heat waves are more frequent, and in Miami, there have been more 90-degree days than ever before. Air […]
Lenny Kravitz, in an ad for Y from Yves Saint Laurent
The iconic submerged YSL Cassandre sits at the bottom of a blue sea on powdery white sand, like an apparition. Then he appears, rising from the depths towards the light. […]
Lacoste and BETC celebrate unexpected encounters in a new brand campaign
Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]
Herta and Ogilvy Paris, in campaign for plant-based Knacki
Herta, the #1 French delicatessen meat brand, created a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. The creative solution is a series of […]
Subaru Canada welcomes drivers to an uncommon winter experience.
Fresh on the heels of launching their new brand platform, Subaru Canada is introducing a new and uncommon Winter campaign. Using an integrated, multi-media approach, the campaign demonstrates Subaru’s uncommon […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
Motorway launched an ad campaign with Wonderhood Studios
Motorway, the UK’s fastest-growing way to sell your car, has launched a major new campaign spanning TV, OOH, radio and digital. The campaign is the first piece of work from […]
FCB to handle creative and BTL strategy for Avon in Romania
FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to […]