Saint-Gobain is launching its new global brand campaign, “New World”, which aims to establish the Group’s vision as the worldwide leader in light and sustainable construction.
This campaign, produced with Publicis Conseil and mediated by Publicis Média Connect, is based on the concept of “Everything can be transformed” to demonstrate how Saint-Gobain’s materials and solutions are transforming the construction sector to make it more sustainable, resource-efficient, circular, less carbon-intensive, more efficient and more competitive.
Laurence Pernot, Vice-President, Communications, Saint-Gobain.“Saint-Gobain’s offers for building renovation and new and light construction provides a complete set of solutions to meet the three major challenges facing our world: drastically reducing the 40% of CO2 emissions linked to the construction sector, preserving natural resources and addressing the challenges of rapid urbanization in emerging countries, which require fast and efficient construction. This new brand campaign is designed to enhance the value of this offer, to consolidate the Group’s position as the worldwide leader in light and sustainable construction and to demonstrate its ability to transform the entire sector,”
Marco Venturelli, CEO Publicis Conseil.“We wanted to embody the brand with this pioneering spirit in a disruptive, intuitive and creative way to make it audible, inspiring and accessible to all of the group’s audiences: the general public, opinion leaders and all stakeholders,”
Directed by Réalité, this new film features young people to embody the optimistic and forward-looking message of Saint-Gobain. It follows the adventures of two children who challenge each other to a game of soccer in the streets of an imaginary city, a symbol of all the Group’s construction markets, and transform it as they go along until a brand new city appears. A city, more beautiful, more comfortable, more affordable, transformed by Saint-Gobain.
The campaign will be rolled out in print and digital medias around the world in the coming weeks. It will be brought to life through an influencer campaign as well as a rich and educational content ecosystem to explain sustainable construction.