In line with its mission to work for a healthier world, Doctolib, offering online appointment bookings for the public to a wide variety of medical services, aims to improve the daily lives of caregivers by developing new generation services that facilitate their daily lives and save them time. To demonstrate its commitment to caregivers, Doctolib wanted to pay tribute to them in a film conceived by Ogilvy Paris and directed by Sidney van Wichelen (Plavers Paris), entitled “Soigner, c’est bien plus qu’un métier” (“Caring, It’s Much More Than a Job.”
Doctolib wants to highlight the complexity and richness of the work of those who, every day, do more than their job: they are general practitioners, physical therapists, dentists, and they also sometimes improvise as babysitters, coaches, … All of this with one goal in mind: to care with humanity. This continuous engagement requires time. Because caring is much more than a job, the ambition of Doctolib is to help professionals by freeing up their time and simplifying their daily lives for the benefit of patients.
The film takes a tender look at the relationship between health professionals and patients. It presents a series of scenes in which each caregiver goes beyond his or her primary function to better care for the patient. The music “Open Arms” by November Ultra conveys the sensitivity of this relationship.
With the aim of being both realistic and credible, Doctolib co-constructed this film with its medical committee and called on health professionals and patients to share their experiences. This was the case of the mother with her baby, the physical therapist who pushes his patient’s wheelchair in life, or the young girl in the hospital. They share their experiences with us in all sincerity and are part of the characters in this film.
For Elise Bert-Leduc, a member of Doctolib’s executive committee: “Year after year, Doctolib has managed to find its place at the heart of patients’ habits. The French are familiar with our services and appreciate their usefulness daily, but few are aware of our role with healthcare providers, which is our primary reason for being.
“We are very happy and proud to be accompanying one of the most beautiful, useful, ambitious, deeply humble and human French companies. We wanted to offer them a campaign that reflects all these values,” says Matthieu Elkaim, President and Chief Creative Officer of Ogilvy Paris.
CEO & Co-Founder: Stanislas Niox-Château
Marketing Director: Maxime Schmidt
Marketing BtoC France: Marie DeVibraye
Presidents: Matthieu Elkaim, Mathieu Plassard
Chief Creative Officer: Matthieu Elkaim
Creative Director: Benjamin Bregeault
Business Partner: Thibault Loué
Account Manager: Grégoire Bazin
Account Executive: Laure Flebus
Art Director: Clémentine Guillope
Copywriters: Noémie Triau, Grégoire Peronne
TV Producer: Aurelie Appert
Sound Production: H&0
Director: Sidney Van Wichelen
Production Company: Players Paris
Producer: Stéphane Martin
Director of Production: Charlotte Telenne