New creation co-signed by Publicis Luxe illustrates Audemars Piguet’s free spirit 

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At Audemars Piguet, everything started in Le Brassus, in the Joux valley, a connection to nature, family roots, and creative know-how. It’s also where everything is being reinvented today – from watchmaking innovation to an avant-garde and assertive vision of luxury with numerous stories to tell. 

That’s why the new Audemars Piguet campaign, which celebrates its past and future – was conceived and shot in this valley.  

It’s the story of the brand’s identity and values, a message it shares with its family members, whether they be clients or artisans: Seek Beyond. A philosophy that invites you to trace your own pathand see beyond. To capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations. 

Publicis Luxe is showcasing this spirit today through an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and work to make these utopias a reality, to join the world of Audemars Piguet.  

The campaign launched worldwide on March 1, 2023. 


Chief Brand Officer: Olivia Crouan 

Global Head of Brand Communication: Valentin Bentz 

Brand Communication Manager: Katherine McKay 

Brand Communication Expert: Daphne Giorgetti  

Brand Communication Expert: Claudio Zenger 

Executive Creative Directors: Marie-Eve Schoettl / David Soussan
Creative Directors: Fanny Burrato / Gabrielle Attia 

Art Directors: Anqi Lai / Elena Lightbody 
Commercial Lead: Camille Monange Rieu / Marion Forestier 


Print production: Iconoclast 

Photographers: Jonas Lindstroem / Éric Sauvage
Achat d’Art : Anne Traonouil / Béatrice Kagan 

Film Production: Psycho 

Sound Producers: Christophe Caurret / Camille Masse / Olivier Guillou / Clément Bonnet 

TV Producer: Sophie Megrous 

Post-production: The Mill 

Director: Neels Castillon 

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community.