Inflation and loyalty: how retailers can keep their customers when price rules
What weighs more when buying: habit or price? Until recently, many consumers repeated their purchases almost by inertia, the usual supermarket, the same coffee brand, the same trusted clothing store. […]
Åkestam Holst NoA signs a new campaign for Reporters Without Borders
In a time of war, climate change and social and economic inequality, reality tv continues to serve as a popular distraction – offering a momentary break from the horrors of […]
AFP launches new verification course on its online platform
Agence France-Presse (AFP) is launching an online course on its award-winning training platform to explain how to use the Verification Plugin for online investigations, also known as InVID-WeVerify, at the […]
Imagination and The Balvenie unveiled Transposition, with Samuel Ross at Milan Design Week
Experience design agency Imagination has partnered with The Balvenie and renowned artist and designer Dr. Samuel Ross MBE to create TRANSPOSITION – an immersive, multi-sensory sculptural environment launching The Balvenie Fifty Collection […]
Tommy Hilfiger pays homage to its sailing history by launching a dedicated collection
Tommy Hilfiger charts a new course for Spring 2025 announcing the Hilfiger Sailing Collection – a contemporary reimagining of archival silhouettes inspired by the brand’s deep-rooted connection to the sea. […]
„You. Intensified.” with Syoss – the 2025 relaunch opens a new intense chapter in the brand’s story
Syoss proudly marks a new chapter under the signature “You. Intensified.”, with a major relaunch that reconfirms the brand’s mission: to deliver professional performance at every stage of hair transformation. […]
Hello Holidays travel agency has launched a new range of premium tours
The Hello Holidays travel agency has launched a new range of premium tours for the spring-summer vacation season, promising unforgettable experiences in some of the most beautiful corners of Europe. […]
Bookstore chain Cărturești combats disinformation with fact-checking campaign
Cărturești, the bookstore chain with a significant presence in the Romanian cultural landscape, is launching “The Book Fact Checker” campaign (https://carturesti.ro/bookfactchecker), a civic initiative designed to encourage critical thinking and […]
Ruxandra Papuc joins AIN’T as Global Executive Creative Director & Partner
Starting April, Ruxandra Papuc, internationally renowned and awarded creative, former Executive Creative Director McCann WorldGroup Romania, officially joins the independent agency AIN’T. In her new role as Global Executive Creative […]
Better Business Alliance launched: the first alliance in Romania supporting the B Corp Movement
The community of B Corp consultants in Romania (B Leaders) and Danone Romania have launched Better Business Alliance, the first local alliance dedicated to the B Corp movement. Its aim […]