Tag: ad spend
Cresta Awards sees upturn as pandemic effect recedes and ad spend starts to return
With a few weeks to go before final closing, this year’s Cresta Awards has surpassed its entries for the whole 2019 season. The ‘global creative benchmark’ sees this as evidence, […]
AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth
UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record […]
ZO: Global ad spend to accelerate in 2016, despite economic challenges
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia (ZO)’s new Advertising Expenditure Forecasts. Global advertising expenditure will […]