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Tag: AdEx Benchmark

IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to […]

June 3, 2020 Newsroom Advertising, Digital & Media, Marketing, Studies

IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market.  The report reveals […]

June 29, 2018 Cristina Blanaru Advertising, Digital & Media, Marketing, Mobile, Studies

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% […]

May 23, 2018 Cristina Blanaru Advertising, Business, Digital & Media, Marketing, Studies

IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The […]

May 23, 2017October 25, 2017 Cristina Blanaru Advertising, Digital & Media, Marketing, Studies

AdEx Benchmark: Russia and Turkey – the markets where online advertising had the highest growth

The top of countries where online advertising markets have the highest values in Europe is topped by UK  (€6.6bn), Germany (€4.6bn) and France (€2.8bn), Russia (€1.5bn) and Italy (€1.4bn). The top […]

May 30, 2013October 15, 2020 Cristina Blanaru According to sources
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