Tag: ads
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Eye tracking findings emphasise the importance of measuring attention in digital advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]
Halal Amsterdam ousts clichés from car advertising
Amsterdam creative studio HALAL has created a new campaign called ‘This is Not a Car’ for disruptive mobility brand Lynk & Co. With this new campaign – shot by a […]
FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign
A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across […]
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ […]
5 recruitment marketing tips to hire the best talent
How do you attract the best talent to work for your company? Hiring is a tricky process. First you have to create a job advertisement and promote it to as […]
Corona launches “Free Range Humans” content series
On average, people spend 90% of their lives indoors, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this […]
“Make Your Morning Moment” with the relaunch of NESCAFÉ Original
NESCAFÉ Original kicks off its new brand campaign called ‘Make Your Morning Moment’, following the wider launch of the NESCAFÉ global brand idea, ‘Make Your Moment’. This new campaign launches […]
Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a […]