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Prime Video plays to the rhythm of Roland Garros with FRED & FARID Paris

Cavai tests innovative new approach for the Home Office’s ‘ParentWise’ pilot campaign helping parents and carers in the West Midlands 

Ukrainian creative agency Michurin, new campaign for Nufarm

Romanian H.appyCities launches DES Hub – collaborative platform following Romania’s digitization

New York Festivals AME Awards Announces Social Equality-DEI Grand Jury: Aki Spicer, Chief Strategy Officer is Chairman

GumGum joins Global Alliance for Responsible Media (GARM)

Tag: ads

Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns

Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) […]

December 16, 2021December 16, 2021 Maggie Hanson Ads, Business, Digital & Media, Start Up

Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads

The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]

November 3, 2021November 3, 2021 Cristina Blanaru Ads, Creativity, Digital & Media, Studies

Eye tracking findings emphasise the importance of measuring attention in digital advertising

Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]

September 21, 2021September 21, 2021 Maggie Hanson Digital & Media, Know-how Sharing, Start Up, Studies

Halal Amsterdam ousts clichés from car advertising

Amsterdam creative studio HALAL has created a new campaign called ‘This is Not a Car’  for disruptive mobility brand Lynk & Co. With this new campaign – shot by a […]

June 23, 2021June 23, 2021 Maggie Hanson Ads, Creativity

FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign

A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across […]

April 23, 2021April 24, 2021 Cristina Blanaru Ads, Creativity

Adverty and mobile game developer Gold Town Games enter into strategic partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ […]

March 26, 2021March 26, 2021 Newsroom Business, Creativity, Gaming, Mobile

5 recruitment marketing tips to hire the best talent

How do you attract the best talent to work for your company?  Hiring is a tricky process. First you have to create a job advertisement and promote it to as […]

February 8, 2021February 8, 2021 Contributing Author Business, Marketing, Start Up

Corona launches “Free Range Humans” content series

On average, people spend 90% of their lives indoors, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this […]

November 23, 2020November 23, 2020 Cristina Blanaru Ads, All News, Creativity, Digital & Media, Social Media

“Make Your Morning Moment” with the relaunch of NESCAFÉ Original

NESCAFÉ Original kicks off its new brand campaign called ‘Make Your Morning Moment’, following the wider launch of the NESCAFÉ global brand idea, ‘Make Your Moment’. This new campaign launches […]

October 21, 2020October 21, 2020 Newsroom Ads, Creativity

Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find

Channel Factory,  a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a […]

May 25, 2020 Cristina Blanaru Ads, Business, Creativity, Marketing, Studies

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