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As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

LUVV Labs Partners with ReleaseCo to Launch LUVV Air in the Nordics

Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time

Tag: buzz

Belts and boobs – main stars in a Romanian campaign aimed to convince drivers to wear the seat-belt 

Romanian Automobile Club (ACR) decided to drop the classical approach when it comes of road safety education, as it fails to convince the drivers, and embraced a new and buzz generating […]

September 15, 2014October 15, 2020 Cristina Blanaru Ads, Creativity

Romanians expressing their opinions: more ranting and criticism online than offline

Romanians rant more and are more critical online than offline, according to a GfK Romania research that studied Romanian consumers’ opinions regarding the influence of word of mouth. According to […]

December 20, 2011May 11, 2012 Cristina Blanaru Studies

GfK Romania: Romanians rather praise than criticize the products they use

Romanian rather praise than criticize the products they use, according to a marketing research made by GfK Romania to study Romanian consumers opinion regarding the influence of word of mouth. […]

October 13, 2011May 11, 2012 Cristina Blanaru Marketing, Studies

Vuvuzela – annoying for the world, yet a branding instrument for South Africa?

With or without intention, South Africans put their own mark on 2010 World Cup. It doesn’t matter this year’s competition branding had a lot of effort behind, including in what […]

June 19, 2010 Cristina Blanaru Branding, Creativity, Marketing, Media, PR

Nike ad beats official sponsors for online buzz

Nike’s "flashforward" World Cup TV ad campaign had more impact on the public than the marketing effots of the official tournament sponsors such as Adidas and Coke/ Nike’s ad, a […]

June 11, 2010 Cristina Blanaru Creativity, Digital & Media, Marketing

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