New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]
Matt Sheppard (Impact): Cookies. It’s been sweet but it’s time to say goodbye!
Matt Sheppard, Customer Success Manager EMEA Impact, has worked in the performance marketing industry for over seven years and has held senior roles at cashback giant Quidco as well as Navigate […]
IAB Romania recommendations: How to inform users about the way cookies are used on websites
IAB Romania made a set of recommendation related to informing users about cookies usage on websites. According to Romanian legislation in effect (Emergency Government Ordinance – OUG – 13/2012 to modify and […]