"Covid-19" tag

Admixer survey shows how COVID-19 affected the Eastern European Advertising Industry

In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the Eastern European advertising market. Admixer asked 61…

Initiative launched the Media Fact Book 2020 report

At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step of EUR 401…

McCann transforms its social media pages into a TV station

McCann Romania launched McCann TV, an unconventional TV station that will transmit news and interviews with local and international personalities – entrepreneurs, artists, influencers, managers, CEOs, directors, advertising, media and marketing people. The…

Geometry gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to combat COVID-19

Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for what will become…

Union global survey reveals the effects of Covid-19 on content consumption habits and attitudes to advertising

Union, a joint venture between 5 leading EMEA video technology providers, has today unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards advertising across a…

Mr Jeff’s First Branch Opened in Bucharest

As part of an expansion plan in EMEA and already with a huge presence in Latin America  and Asia, Mr Jeff enters the Romanian market offering its laundry and dry cleaning service with…

L’Oréal announces the creation of its program L’Oréal for the future: EUR 150 million to support vulnerable women and protect the environment

In the context of the Covid-19 pandemic and to address its consequences, L’Oréal announces L’Oréal for the future, an unprecedented social and environmental solidarity programme to address the following priorities: supporting organizations that…

The One Club transforms Creative Week into content-rich Creative Month 2020

The One Club for Creativity has used the disruption of the industry caused by the COVID-19 pandemic as an opportunity to transform its annual in-person Creative Week programming and awards events for 2020….

Colliers study: Companies active in retail, that own or lease industrial spaces, count on eCommerce to recover the losses generated by Covid-19

Although less impacted by the effects of the Covid-19 epidemics than other real estate sectors, the industrial and logistics market is also adjusting to the new business context. Therefore, more and more companies…

TBWA\Dublin shoots harrowing live action domestic abuse campaign in midst of lockdown to raise awareness for support systems

One of the most tragic aspects of the Covid-19 virus has been the surge in domestic abuse across the globe. For many victims this time in lockdown has exacerbated their feelings of isolation…

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