Tag: creativity
Lacoste and BETC celebrate unexpected encounters in a new brand campaign
Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]
Pringles launches ‘Stay in the Game’ campaign with binary code teaser
Pringles is revisiting the earliest days of computer gaming to tease its ‘Stay in the Game’-themed campaign launching in May, created by Grey London. A tribute to those who have […]
Herta and Ogilvy Paris, in campaign for plant-based Knacki
Herta, the #1 French delicatessen meat brand, created a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. The creative solution is a series of […]
Creature launched the first campaign for Evergreen
Evergreen, Global leader in garden care, is launching its first campaign since appointing Creature as its European lead agency. Evergreen appointed Creature to help with two distinct challenges: to grow […]
VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
PHNX Awards, ready for 2022 edition
Launched in the heart of the pandemic, the PHNX Awards have evolved into an annual celebration of the resilience of creativity. In 2020, AdForum launched the PHNX Awards as a […]
The 28th Golden Drum Festival highlights the importance of Rebuilding Connection
Golden Drum, International Festival of Creativity, is Rebuilding Connection with a strong desire to reunite, reconnect, and reignite creativity. The festival’s competition opening this March introduces two new special awards […]
AdForum launched Business Creative Report 2022
Now in its fifth year, the AdForum Business Creative Report is a unique ranking of the world’s most awarded campaigns by specific industry sector. The report covers 8 categories: Automotive, […]
D&AD Awards 2022 introduces new categories to reflect changing creative landscape
D&AD have today announced key changes in categories for its 2022 Awards. The revised programme addresses fundamental themes currently permeating the creative industries and ensures that the awards remain the […]
27th Golden Drum Festival announced its winners
The best creative ideas, the best creative teams, and the best individuals of this year’s Renewed Competition were announced during the Grand Award Ceremony held live online on Friday, 15 […]