Tag: creativity
H&M wins over the everyman by turning Pete Davidson into a fashion icon
H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear […]
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]
Morocco – Kingdom of Light, a new global tourism drive by BETC
After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]
Alexandre Girod and Julien Vergne, the creatives behind Outlaw Runners, join Marcel
Alexandre Girod and Julien Vergne, creative team behind the Outlaw Runners, Lacoste Give for Good, Orangina’s upside-down can, and Canal+ AiMEN campaigns, join Marcel Worldwide. Alexandre and Julien will evolve […]
Lacoste and BETC celebrate unexpected encounters in a new brand campaign
Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]
Pringles launches ‘Stay in the Game’ campaign with binary code teaser
Pringles is revisiting the earliest days of computer gaming to tease its ‘Stay in the Game’-themed campaign launching in May, created by Grey London. A tribute to those who have […]
Herta and Ogilvy Paris, in campaign for plant-based Knacki
Herta, the #1 French delicatessen meat brand, created a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. The creative solution is a series of […]
Creature launched the first campaign for Evergreen
Evergreen, Global leader in garden care, is launching its first campaign since appointing Creature as its European lead agency. Evergreen appointed Creature to help with two distinct challenges: to grow […]
VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
PHNX Awards, ready for 2022 edition
Launched in the heart of the pandemic, the PHNX Awards have evolved into an annual celebration of the resilience of creativity. In 2020, AdForum launched the PHNX Awards as a […]