Tag: Digital Advertising
Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]
EDAA’s OBA Self-Regulation Programme extends into Mobile
The European Interactive Digital Advertising Alliance (EDAA) announces today the launch of New Mobile Principles, adapting the EU Self-Regulatory Programme on Online Behavioural Advertising to the mobile environment. The announcement, […]
CohnandJansen JWT, together with SMURD in the 2011 fund raising campaign
CohnandJansen JWT made, this year, the fund raising campaign for SMURD (Romanian paramedics service). The campaign aims to determine the public to redirect 2% from the taxes they owe to […]