Tag: Goodvertising
Thomas Kolster’s Cannes Lions predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever […]
Thomas Kolster: “For me, the most important thing is to inspire”
A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. […]
Competition for better cities launched in Romania
ING Bank Romania and The Institute launched Urbaniada, a competition to award solutions aimed to improve livin in urban areas. The winners of the competition will receive awards between €15,100- €100,000 to translate the […]
New short films by Thornberg & Forester help raise donations for World Food Program USA
Two new short films from design & integrated production studio Thornberg & Forester that take a fresh approach to humanitarian aid have debuted on behalf of client World Food Program USA. The films are the […]
Thomas Kolster: How to make Goodvertising?
How to make Goodvertising Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and […]
Advertising for a purpose
Simon White and Humberto Polar Mayo from Draftfcb Peru focused their presentation at Eurobest 2013 on goodvertising. Goodvertising it’s about brands that are choosing to play a role in people’s […]
@WhereGoodGrows aims to become a central hub for sustainable communication
Thomas Kolster, Creative Sustainability Director, speaker and, not the last, author of Goodvertising, is also the moving force behind WhereGoodGrows (WGG), a platform that aims to centralize sustainable communication. The platform aims […]
Goodvertising – a book that makes anyone working in communication industry stop for a minute and think
I first entered in contact with Thomas Kolster’s Goodvertising a few months ago, when I found out a Romanian campaign – Money School for BCR – was mentioned in it as a […]