Lacoste and BETC swapped the crocodile in logo to raise awareness on biodiversity and animal rights
The Lacoste crocodile is one of the world’s most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René…
Lacoste brings the glamour in a film signed by BETC Paris
Lacoste launched a new brand film “Timeless”, an epic cinematic fresco, set in the 1930s and which sees a man experiencing love at first sight and setting off on the trail of a mysterious woman, jumping on the…
Lacoste calls on the King of Social Networks to launch its online boutique
For the launch of its online boutique, Lacoste, along with BETC and BETC Digital, asked Vine and Instagram star Zach King (@finalcutking) to help out. Zach King (@finalcutking) is an American and film major…
