Lacoste launched a new brand film “Timeless”, an epic cinematic fresco, set in the 1930s and which sees a man experiencing love at first sight and setting off on the trail of a mysterious woman, jumping on the train she is riding.
The film sees the hero going from cart to cart and from era to era, in a journey from 1930’s to present days which underlines that styles change but the polo retains its timeless elegance.
The star couple of the film, played by Damien Chapelle and Dorcas Coppin, are seen in spectacular setting, a 1930s Parisian train station brought to life by 250 extras, authentic trains from each decade and outstanding style fashioned by Madeline Fontaine, nominated for an Oscar for Jackie. It is magnified by a cinematic soundtrack by Max Richter that gives the viewer goose bumps as of the first second.
After directing The Big Leap, the first brand video in Lacoste’s communication history, the director Seb Edwards once again shows his ability to transcend universal emotions, directing an electric attraction that makes the viewer feel alive. The film captures this rare, yet vital, emotion with all the more grandeur and romance as this “chase” takes place over eight decades, reminding us that life itself is a beautiful sport.
Broadcast around the world, the campaign will be shown on TV, online, and outdoor. The campaign is accompanied by digital ads and bumpers.
Brand : Lacoste
Ad Agency : BETC Paris
Executive Creative Director : Remi Babinet
Creative Director: Antoine Choque
Art Director: Aurelie Scalabre
Copywriter: Olivier Aumard
Agency TV Producer: Fabrice Brovelli
Director: Seb Edwards
Production Company: Wanda/Academy