Tag: BETC Paris
Schweppes & BETC launched a cheeky campaign to promote a new flavor
Schweppes & BETC launched a cheeky campaign to promote a new citrus flavor, Schweppes Agrumes. The protagonists of the TVC are 3 adorable monkeys, that do everything in their power […]
BETC Paris brought Louis XIV back to life to launch Canal+’ last season of Versailles series
For the launch of the last season of wildly popular Canal+ series Versailles, BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his […]
BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand […]
Reporters without Borders launched “FightFakeNews” TV spot on World Press Freedom Day
To mark World Press Freedom Day (3 May), Reporters Without Borders (RSF) is launched a “#FightFakeNews” campaign, because combating disinformation is now one of the biggest challenges for journalism’s defenders. […]
Lacoste brings the glamour in a film signed by BETC Paris
Lacoste launched a new brand film “Timeless”, an epic cinematic fresco, set in the 1930s and which sees a man experiencing love at first sight and setting off on the trail of a mysterious woman, […]
BETC Paris adds new creative talent
Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency […]
4 appointed Deputy Managing Directors at BETC Paris
BETC Paris announced the appointment of four talents in the agency to the position of Deputy Managing Directors: Christelle Fagot, Gaelle Gicqueau, Emmanuelle De-Montesson and Guillaume Espinet. After stints at […]
BETC Paris signs the new global campaign for Cillit Bang
The cleaning product brand Cillit Bang launched a global campaign, “The Mechanic”, created by BETC Paris. Campaign’s film introduces a new genre, “cleantertainment”. In the film, available online and on TV, presents a mechanic […]
“France is in the air”, a BETC Paris campaign for Air France
Air France launched a new ad promo, “France is in the Air”, signed by BETC Paris and which will run globally, running on TV, cinemas, digital media and social networks. […]
Amnesty International France chooses BETC to handle its communication
The French chapter of NGO Amnesty International, known worldwide for its work to fight against human rights abuses, has entrusted agency BETC with its communications. The new collaboration began with […]