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Tag: BETC Paris

Schweppes & BETC launched a cheeky campaign to promote a new flavor

Schweppes & BETC launched a cheeky campaign to promote a new citrus flavor, Schweppes Agrumes. The protagonists of the TVC are 3 adorable monkeys, that do everything in their power […]

May 17, 2019 Cristina Blanaru Ads, Advertising

BETC Paris brought Louis XIV back to life to launch Canal+’ last season of Versailles series

For the launch of the last season of wildly popular Canal+ series Versailles, BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his […]

June 6, 2018 Cristina Blanaru Advertising, Digital & Media, Innovation

BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208

BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand […]

May 22, 2018 Cristina Blanaru Ads, Advertising

Reporters without Borders launched “FightFakeNews” TV spot on World Press Freedom Day

To mark World Press Freedom Day (3 May), Reporters Without Borders (RSF) is launched a “#FightFakeNews” campaign, because combating disinformation is now one of the biggest challenges for journalism’s defenders.   […]

May 4, 2018 Cristina Blanaru Digital & Media

Lacoste brings the glamour in a film signed by BETC Paris

Lacoste launched a new brand film “Timeless”, an epic cinematic fresco, set in the 1930s and which sees a man experiencing love at first sight and setting off on the trail of a mysterious woman, […]

June 3, 2017October 25, 2017 Cristina Blanaru Ads, Advertising

BETC Paris adds new creative talent

Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency […]

May 17, 2017May 17, 2017 Cristina Blanaru Advertising, Branding, People

4 appointed Deputy Managing Directors at BETC Paris

BETC Paris announced the appointment of four talents in the agency to the position of Deputy Managing Directors: Christelle Fagot, Gaelle Gicqueau, Emmanuelle De-Montesson and Guillaume Espinet. After stints at […]

March 14, 2017 Cristina Blanaru Advertising, Business, People

BETC Paris signs the new global campaign for Cillit Bang

The cleaning product brand Cillit Bang launched a global campaign, “The Mechanic”, created by BETC Paris. Campaign’s film introduces a new genre, “cleantertainment”. In the film, available online and on TV, presents a mechanic […]

January 6, 2016June 4, 2016 Cristina Blanaru Ads, Advertising

“France is in the air”, a BETC Paris campaign for Air France

Air France launched a new ad promo, “France is in the Air”, signed by BETC Paris and which will run globally, running on TV, cinemas, digital media and social networks. […]

March 10, 2015 Cristina Blanaru Ads, Advertising

Amnesty International France chooses BETC to handle its communication

The French chapter of NGO Amnesty International, known worldwide for its work to fight against human rights abuses, has entrusted agency BETC with its communications. The new collaboration began with […]

September 24, 2014 Cristina Blanaru Advertising, Business

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